Lance Yacoboski, President
Lance Yacoboski is the owner and sales director of Freelance Marketing.
He has over 20 years of food industry sales & marketing experience. Lance has successfully helped a number of brands grow their sales and build market share across Vancouver Island, the Vancouver Lower Mainland and Western Canada.
Through his role as owner of Freelance, Lance leverages his extensive industry experience and long standing channel partnerships to help vendors create brand awareness, grow sales and achieve business objectives.
Alice Lum, VP Administration & Sales
Alice brings over 30 years of grocery industry experience to her position at Freelance Marketing.
Starting in her family’s grocery business in Victoria, she is well versed in all aspects of the grocery sector and supply chain. Alice manages all the key office administration functions at Freelance. She is also responsible for outside sales, where she fosters growth through superior customer service skills and follow through.
Craig Dolan, National Sales Manager
Craig works with Vancouver Lower Mainland grocery chains and independent grocery retailers to develop new business and increase brand penetration.
He started his career in the food business in 2006. He began working in sales for Evergreen Herbs Ltd., a leading Canadian grower and distributor of herbs and specialty vegetables. His next role was Sale Manager for Bargain Wholesale. There he continued to grow year over year sales with a number of high profile key accounts.
Before joining Freelance Craig worked as a Key Account Manager for Jiva Organics, a manufacturer of natural food products that distributes to grocery retailers.
Lane Breckenridge, Vancouver Island Account Manager
Lane works with retailers, grocers, and delis on Vancouver Island to build and develop sales and brand awareness.
His career in food sales began over a decade ago. He got his start working for Frito-Lay but has spent the majority of his career to date at Jan K Overweel Ltd, where he excelled at growing sales year over year by developing long term relationships and catering to his customers.
Lane grew up on Vancouver Island and has a passion for bringing the island new food experiences.
Felipe Varella, Territory Manager, BC Interior
Felipe has over 12 years experience in market development and the management of large, strategic accounts. He’s achieved significant results managing product lines in industries that include refrigerated transport and cold chain and and pulp & paper.
Felipe also has a strong background in market segmentation and the process of launching new products into the market.
He believes focusing on customer relationships and building trust on both sides are the keys to business success.
Fabiane Stein, Executive Assistant
Fabiane has worked in food service management for over 15 years; with a strong background in the strategic management of costs, purchasing and inventory. She also has experience managing and monitoring food service agreements including assessing contract delivery and performance.
Most recently, Fabi has worked as a consultant helping clients with the preparation of feasibility studies and new businesses analysis.
She has a passion for the food industry. For her, meals are much more than the food – it’s a time to enjoy, interact, and create a pleasant and welcoming social environment.
Jeanette Johnson, Order Desk
Jeannette brings over 30 years of order processing and sales support experience to her role at Freelance Marketing.
Her years working on a fast paced order desk at Sunrise Poultry taught Jeanette to multi-task and processes orders efficiently. She understands how to quickly address customer order and/or shipping issues that might arise.
Jeanette has a high attention to detail and customer-first attitude. This helps assure that Freelance continues to deliver superior customer service from order to delivery.